How it Works
Radial follows a 5 step process,
each one dependent on the other.
ARTIFICIAL INTELLIGENCE (AI)
Al (machine learning), gives Radial the ability to dissect and overlay data, to leverage content, and turn data into insight.
REAL INTELLIGENCE
Or what we call ‘C1’ (Client Intelligence). 5 million touch points of data, 1st, 2nd, 3rd party data, 12-24 months of location tracking, and 30 days of competitor website monitoring
MAPPING OR 'CI' LAYERING
Radial gives weight to and layers the data based upon relevance. A Radial Ad is NOT delivered to everyone and anyone (gross impressions). The goal of Radial is to identify and deliver an Ad to a client’s specific audience.
AD CREATION
Radial then designs and creates a Radial FULL-screen interstitial Ad.
MONITORING
The Radial team (yes a real person) measures and monitors the client’s account, constantly. This is also where ‘Al comes in. The Radial ‘Al’ program will learn the client’s industry and its market. ‘Al will make data-driven, digital decisions.